5 Powerful Keys to Making Your Competition Irrelevant

Jun 21, 2017Creative Inspiration, How to think like an artist, The Business of being an artist0 comments

Jealousy. We have all been there. It does not matter if it is amongst stay at home moms, corporate executives and yes, even artists. There is a time in EVERYONE’s life when you are green with envy over what someone else has. And while I think jealousy is just a fact on every life, I am going to focus today on jealousy in the art scene.

Jealousy can be a good thing in a way. It can fuel action, take your work to the next level, set that bar higher than you would without the challenge. But here is what I hate…the bitterness and even hate when artist become jealous. I don’t know about you but I want to live with as little hate as possible AND to advance and challenge myself to do better work. Jealousy means you are gauging your work against someone else. So today, Fiberista I give you my to 5 Keys to making your competition irrelevant.

Honor what is awesome in other’s work. Let them have their moment without interjecting ANYTHING about yourself. Yes you may have done this before, Yes you may have done it better. So what. This is not your moment, it is theirs. Share in their excitement. Ask questions and LISTEN to what they say. You are being given the gift of seeing something beautiful. Be in that moment of awe and be happy that it happened, even if it was not by your hand. It is just good Karma.

Blue Ocean Strategy. The theory being, rather than operate in an artistic shark tank, competing for the same customers (red oceans) you actually should follow your ideas out into unchartered waters(blue oceans). These ideas are formed by highlighting the differences between you and the competition, and build on those differences. For example, Steve Jobs did this when he designed Apple. He took those differences between his computer and others, amplified the differences, and built on those differences to form more unique ideas. Another example, thing of the differences between Cirque Du Soleil and a traditional circus. Cirque Du Soleil highlighted and built on what set them apart. I might also point out in both cases, these differences were not hamstring by cheaper prices. In fact, these companies are actually able to charge more for their unique offerings. This is all based on a marketing strategy book, called The Blue Ocean Strategy.

Turn down the noise. If you find yourself only looking for your inspirations in other’s work, it is often hard to listen to your own ideas. And especially if you hope to excel in your work, pinning your ideas to another’s pace will eventually limit your growth. Don’t hang faith in your own art on some one else’s path. Sometimes, you just need to detach from the hive mind and go make some stuff. Find inspirations in everyday life, and art journal like crazy.

Be okay with working through bad ideas. Ugly art happens to everyone. But I promise it always leads to better work. It does not make you a bad artist. And it is okay if you don’t want to show any of it. However, I find the most confident artist will show their most self deprecating work bravely. If you are at that point where you are confidently showing your mistakes, I think it is a strong indicator that you are not afraid of competition.

Show your work humbly. Remember when I said to honor other’s work? Eventually it is your turn to show your work. It will be your moment. Despite all the find-your-own-path talk I mentioned in the last three steps, there comes a time when you will have the opportunity inspire others to find their own path. That is where art communities happen. Welcome questions, share information freely and confidently, and encourage others to build their own path through any inspirations they might glean from you. It is okay. Those who copy will find the path short and frustrating. Encourage them past that dead end and into their own ideas. There is no finite resource of creative ideas, there is enough for all. Blue Oceans for everyone.

 

 

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About UrbanGypZ

Fiber artist Stacey Budge-Kamison AKA UrbanGypZ lives and works in Cary NC. She can also be found knitting in public, hammering out her latest e-course at local cafés and spinning yarns in her booth at her favorite arts festivals. A designer at heart, Stacey has decided that her mission is to help fellow knitters, crocheters, weavers and felters embrace their own style and creativity by exploring fiber art as it is a part of their everyday life and helping them embrace the title of artist no matter where they are in their journey.
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